Pell Software, LLC, a Colorado limited liability company (the “Company,” “we” or “us”), respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit our website at https://www.pellsoftware.com/ (our “Website”), and our practices for collecting, using, maintaining, protecting, and disclosing that information. This policy applies to information we collect:

• On this Website.
• In email, text, and other electronic messages between you and this Website.
• When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

• Us offline or through any other means, including on any other website operated by Company or any third party; or
• Any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. IF YOU DO NOT AGREE WITH OUR POLICIES AND PRACTICES, DO NOT USE OUR WEBSITE. By accessing or using our Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. The Website is not intended for children under 18 years of age, and we do not knowingly collect personal information from children under 18. No one under age 18 should provide any information to or on the Website. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us using the “Contact Information” section below. We may collect several types of information from and about users of our Website, including information:

• By which you may be personally identified, such as name, postal address, e-mail address, telephone number, and other personal information (“personal information”);
• That is about you but individually does not identify you; and/or
• About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

• Directly from you when you provide it to us.
• Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
• From third parties, for example, our business partners and service providers.

The information we collect on or through our Website may include:

• Information that you provide by filling in forms on our Website. This includes information provided at the time of ordering or inquiring about services from us or requesting further information. We may also ask you for information when you report a problem with our Website.
• Records and copies of your correspondence (including email addresses), if you contact us.
• Your responses to surveys that we might ask you to complete for research purposes.
• Details of transactions you carry out through our Website and of the fulfillment of your orders.
• Your search queries on the Website.

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. This information helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
• Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.
• Web Beacons. Pages of the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain Website content and verifying system and server integrity).

By using the Website, you consent to our use of such automatic data collection methods. We may use technologies, such as cookies, web beacons and other tracking technology, to customize content and advertising, to provide social media features and to analyze traffic to the Website. We may also share information about your use of our site with our trusted social media, advertising and analytics partners. We may use analytics tools and other third-party technologies, such as Google Analytics, to collect non-personal information in the form of various usage and user metrics when you use the Website. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information. The third-party analytics companies who collect information on our Website and other online products and/or services may combine the information collected with other information they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as well as online and/or mobile products and services. Many of these companies collect and use information under their own privacy policies. From time to time we may permit certain third-party companies to help us tailor advertising that we think may be of interest to you based on your use of our Website and to otherwise collect and use data about your use of our Website. Such third-party services may include Facebook, Google AdWords, Instagram and LinkedIn, and the use of such services in addition to using cookies and related technologies described elsewhere in this privacy policy. These companies may deliver ads that might also place cookies and otherwise track user behavior. These companies may use information about user behavior in order to provide customized advertisements across various services and products. In the course of providing these services, products or placing advertisements, these third-party companies may place or recognize a unique cookie on your computer, and may record information to these cookies based upon your activities on the Website and on third-party websites. Each of these companies uses this cookie information according to their own privacy and security policies. In order to opt out of Google’s use of such targeted advertising, please visit http://www.google.com/settings/ads. You can also opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI's website. Please note this does not opt you out of being delivered advertising. You will continue to receive generic ads. Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information. We use information that we collect about you or that you provide to us, including any personal

• To present our Website and its contents to you.
• To provide you with information, products, or services that you request from us.
• To fulfill any other purpose for which you provide it.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• To notify you about changes to our Website or any products or services we offer or provide though it.
• To contact you about our own and third-parties' goods and services that may be of interest to you.
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

For more information, see Choices About How We Use and Disclose Your Information. We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent unless otherwise set forth in this Privacy Policy, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria. We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy:

• To our subsidiaries and affiliates.
• To contractors, service providers, and other third parties we use to support our business.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users is among the assets transferred.
• To third parties to market their products or services to you if you have not opted out of these disclosures. For more information, see Choices About How We Use and Disclose Your Information.
• To fulfill the purpose for which you provide it or for any other purpose disclosed by us when you provide the information.
• With your consent.

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce our agreements, including for billing and collection purposes.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
• Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by emailing contact@pellsoftware.com.
• Promotional Offers from the Company. If you do not wish to have your personal information used by the Company to promote our own or third parties' products or services, you can opt-out by emailing contact@pellsoftware.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.
• Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers' target-audience preferences, you can opt-out by emailing contact@pellsoftware.com.

We do not control third parties' collection or use of your information to serve interest-based advertising. These third parties, however, may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI's website. California residents may have additional personal information rights and choices. Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to this designated address: contact@pellsoftware.com. However, please know we do not currently sell data triggering that statute's opt-out requirements. You may send us an email at contact@pellsoftware.com to request access to, correct or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. California residents may have additional personal information rights and choices. We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored by third parties in the cloud. Currently all payment transactions are processed by third parties so we never have access to your financial information. The safety and security of your information also depends on you. We urge you to be careful about giving out information in public areas of our Website. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to or through our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. The following terms apply to the extent we process personal information of Data Subjects (as defined in the EU General Data Protection Regulation (2016/679) (“GDPR”)), or to data otherwise subject to GDPR. We process personal information in accordance with GDPR and any law, regulations, or regulatory or judicial decisions interpreting or supplementing GDPR, to the extent applicable to any particular personal information. Our legal basis under GDPR for processing personal information may include consent of the Data Subject, necessity for the performance of a contract with the Data Subject, compliance with a legal obligation to which the Company is subject, or as necessary for the Company’s legitimate interests, including the Company’s legitimate interests and use of personal information as set forth in this Policy. If you are a Data Subject under GDPR, you have certain rights, including the right to:

• Request a copy of the personal information we hold about you, along with certain additional information related to our processing (if any) of your personal information;
• Request that we correct any inaccurate personal information we hold about you;
• Subject to certain exceptions, request that we erase or cease processing your personal information;
• Restrict or object to our processing of your personal information, subject to specific criteria and standards set forth in GDPR;
• For certain personal information as set forth in GDPR, request we transfer such personal information to a third party;
• For certain personal information as set forth in GDRP, withdraw your consent to process such personal information; and
• Lodge a complaint with the relevant supervising authority, as defined in GDPR.

To exercise any of these rights under GDPR, or to request any information pursuant to GDPR, you can contact us pursuant to the “Contact Information” section at the bottom of this Policy. Please note that any limitation placed on our access or use of personal information may affect the functionality of the Website. It is our policy to post any changes we make to our privacy policy on this page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date, active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes. To ask questions or comment about this privacy policy and our privacy practices, or to register a complaint or concern, contact us at: contact@pellsoftware.com.