Pell Software developed a fully custom, cloud-based, enterprise-level data analytics and marketing automation platform to support dozens of users on a daily basis, including employees, managers, and marketing professionals. The system manages customer relationships and targeted marketing campaigns, processing thousands of data points to drive service revenue.
Since launch, this system has been consistently maintained and enhanced by Pell Software to support numerous new features for the client, including advanced analytics, multi-channel marketing automation, and integration with third-party retail management solutions.
Customer data is seamlessly imported from Reynolds and Reynolds, where it’s analyzed to identify service declinations. The system then automates targeted direct mail campaigns to re-engage potential clients. Managers can track campaign performance via a comprehensive dashboard, monitoring key metrics such as weekly mailer volumes, conversion rates, and revenue attribution. The platform also provides insights on coupon redemption patterns and vehicle model preferences, enabling data-driven decision-making to maximize service department revenue.
Major Features
- Securely stores and processes customer service data imported from Reynolds and Reynolds.
- Secure, stable, scalable solution built on Microsoft Azure Cloud using ASP.NET C# technology.
- Automated analysis of service declinations to identify potential marketing targets.
- Custom dashboard available to marketing professionals and managers to track campaign performance and key metrics.
- Manages customer data, service declinations, targeted mailing campaigns, and coupon redemptions.
- Automatically generates reports to analyze marketing campaign effectiveness and return on investment.
- Tracks weekly mailer volumes, conversion rates, and revenue attribution per campaign.
- Provides insights on coupon redemption patterns and vehicle model preferences to inform marketing strategies.
- Uploads processed data to an FTP server for further use or analysis.
